Where Vision Finds Its Voice

PRESSCART

United States, United Kingdom

At Mouflon Labs, we lead editorial strategy and story development for Presscart, a premium content studio transforming the way high-growth founders earn media coverage.

We act as strategic architects across Presscart’s media briefs, creating standalone editorial assets that empower journalists and copywriters to produce publication-ready stories. Each brief is a narrative blueprint—shaped by interviews, positioning, and audience insight—to reflect the client’s voice, expertise, and long-term vision.

WHAT WE DELIVER:

Narrative-driven content briefs that blend brand storytelling with editorial credibility

Industry-specific thought leadership frameworks aligned to tier-1 and mid-market publications

Voice and POV development that honors each client’s expertise, identity, and goals

Strategic story angles tailored for outlets ranging from Forbes to TechCrunch to Business Insider

Publication matchmaking that aligns story format and tone with each outlet’s readership, editorial calendar, and SEO footprin

SIGMA

United States

Mouflon Labs serves as Sigma’s strategic copy and brand voice partner, helping transform how the company communicates with data professionals, execs, and enterprise buyers.

We partner across product, marketing, and executive functions to build a bold, technically fluent content system—from subversive social to in-depth thought leadership articles to launch-ready product copy. Every piece is crafted to resonate with Sigma’s core audience of data leaders: direct, human, and unapologetically sharp.

WHAT WE DELIVER:

Messaging architecture grounded in Sigma’s maverick brand voice—clear, confident, and user-first

End-to-end content for blogs, product launches, social, and sales enablement

Voice-guided copy systems for webinar promotion, Sprout Social, and employee advocacy

Editorial frameworks that make complex features feel powerful and accessible

Content playbooks that help Sigma scale high-credibility storytelling across channels

ALGOR EDUCATION

Italy

We shaped the global brand voice and editorial strategy for Algor Education, the AI-powered learning platform transforming how students study with digital mind maps.

Mouflon Labs partnered with the founding team to reposition Algor for an international audience, elevating the product’s core value while preserving its accessibility and warmth. Our work spanned SEO articles, thought leadership, and multilingual content operations—crafted to support students and educators alike.

WHAT WE DELIVERED:

Foundational brand voice and messaging system—clear, inclusive, and insight-driven

Positioning and web copy for Algor’s first international launch

Content guidelines tailored for localisation, accessibility, and platform UX

Article copy and onboarding flows that make AI-powered studying intuitive

Editorial themes that align AI innovation with real student outcomes

WORDSMITH

United Kingdom

Mouflon Labs partnered with Wordsmith.ai, a legal AI tool built for in-house legal teams, to design and execute a full-funnel content strategy that would drive organic discovery, build trust with legal professionals, and establish the credibility of an emerging product in a regulated space.

We developed high-quality, SEO-optimised blog articles and landing pages that reflected the precision and rigour expected by legal audiences. The result was a durable, search-optimised content foundation that positioned Wordsmith as a trusted resource at the intersection of law and technology.

WHAT WE DELIVERED:

Messaging and tone architecture built around trust, clarity, and legal precision

Funnel-ready content for blogs, landing pages, and SEO conversion pathways

Voice-aligned copy systems for AI-assisted workflows, playbooks, and legal product storytelling

Editorial standards that make complex legal tech feel usable and dependable

Scalable content frameworks designed to support both search and thought leadership

TALLIO

United States

Development of a pioneering content strategy to help Tallio define a new category within the post-acute healthcare space. Through blog articles, case studies, customer spotlights, and leadership letters, the goal was to educate the sector on the transformative role of AI in documentation and electronic medical records, positioning Tallio as a leader in healthcare tech innovation.

SHERPA FOOD TOURS

Argentina, UK, Mexico, Netherlands, France

Implementation of a comprehensive content strategy aimed at unlocking new markets. Through detailed editorial work—including content roadmaps, strategic pillars, and high-quality articles—Sherpa’s voice is crafted to resonate and stand out in the global food tour landscape.

MPALA

Spain & EU

Ideation and implementation of the brand foundation for Mpala, from identity and tone of voice to mission, vision, values, and visual identity. Development of the website, social media presence, packaging strategy, and full brand experience, while guiding the pre-investment strategy to prime Mpala for growth.

SALU SALU

Argentina

Creation of a foundational editorial strategy for Salu Salu, a soon-to-launch online publication centred on Argentinian gastronomy. This includes defining content pillars, setting the tone of voice, establishing core discussion categories, and managing the editorial calendar to create a cohesive and engaging content experience.