Where Vision Finds Its Voice
A curated selection of projects that reveal how we bring ideas to life, helping founders make their mark with words that resonate and endure.
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Personal & Company Storytelling in Press & Media
United States, United Kingdom
Presscart operates as a boutique PR and thought leadership agency, helping Founders and innovators tell their stories. Together, we work with some of the most promising startups coming out of the most prestigious accelerators and incubators worldwide.
Mouflon Labs works with Presscart to craft tailored storytelling strategies to elevate each client’s personal and company branding in the media. By defining key messages and aligning content with each publication’s audience, we help clients strengthen their reputation and increase awareness, authentically connecting their goals with a wider audience.
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Content Marketing & Thought Leadership Strategy
United States
Sigma is a next-generation analytics and business intelligence platform, providing live access to cloud data warehouses. It is based out of San Francisco, California.
Mouflon Labs collaborates with Sigma to define and execute their thought leadership and demand generation strategy through content. This includes everything from content ideation and strategic development, to ghostwriting articles, creating long-form content, and working with with internal subject-matter experts to translate complex ideas into clear, compelling narratives. The goal is always the same: build authority, drive engagement, and help Sigma connect meaningfully with its audience.
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SEO & Content Creation - Development & Storytelling Strategy
Italy
Algor Education is an innovative EdTech startup working to leverage AI to make learning more exciting, impactful, and lasting for high school students globally.
Together, Mouflon Labs and Algor Education, worked to develop and implement a core SEO & content strategy to drive traffic and demand generation. This strategy focuses specifically on storytelling and product messaging, as well as incorporating SEO best practices like backlinking, internal linking, and keyword optimisation.
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Market Expansion Content & Editorial Strategy
Argentina, UK, Mexico, Netherlands, France
Implementation of a comprehensive content strategy aimed at unlocking new markets. Through detailed editorial work—including content roadmaps, strategic pillars, and high-quality articles—Sherpa’s voice is crafted to resonate and stand out in the global food tour landscape.
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Thought Leadership Content Strategy
United States
Development of a pioneering content strategy to help Tallio define a new category within the post-acute healthcare space. Through blog articles, case studies, customer spotlights, and leadership letters, the goal was to educate the sector on the transformative role of AI in documentation and electronic medical records, positioning Tallio as a leader in healthcare tech innovation.
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Branding & Pre-Investment Strategy
Spain & EU
Ideation and implementation of the brand foundation for Mpala, from identity and tone of voice to mission, vision, values, and visual identity. Development of the website, social media presence, packaging strategy, and full brand experience, while guiding the pre-investment strategy to prime Mpala for growth.
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Editorial Strategy for Newly Launching Gastronomy Company
SALU SALU
Argentina
Creation of a foundational editorial strategy for Salu Salu, a soon-to-launch online publication centred on Argentinian gastronomy. This includes defining content pillars, setting the tone of voice, establishing core discussion categories, and managing the editorial calendar to create a cohesive and engaging content experience.
